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Established 30 years ago, with ethical, innovative and high-quality design among its core principles, Dreamweavers has moved from strength to strength. Despite the impact of the global recession on consumer spending, the company has refused to divert from its values and has continued to invest. The past few years have been extremely challenging with Covid closing the factory as well as retail outlets in all territories due to Lockdowns squashing the sales growth previously experienced. Another challenge faced was the Foreign Exchange markets and inflationary costs of raw materials as well as logistical costs.
Dreamweavers® was founded and based in Little Rock, Arkansas USA but no longer remains the heart of Dreamweavers which is now a London UK based operation. The initial challenge was to find economical solutions to produce original designs. One of the early rugs used fabric offcuts with the 'Executive Rug'. An observant customer would sometimes spot a small 'KFC' or 'Dolce & Gabbana' logo amongst the necktie fabric used to produce this rug. While not recycled, these were upcycled fabrics - in other words, we make use of materials that no longer have a function.
Later designs re-used leftover fabrics from textile companies and used diverse fabrics, including the lining of suit jackets, terry towelling, yarns, fibres and leather. Production initially began in the United States, then moved to India and later went to Thailand. However, the Far Eastern operation moved from Thailand to China in 2007 when we opened a factory four hours outside of Shanghai. The company's most popular product soon became the Pebble Rug, which is made from a fabric most commonly used in the production of children's toys. The production of each 'Pebble Rug' is a labour intensive process with minimal machinery used. A 5ft x7ft rug is made from approximately 3000 individually hand-stitched Chamois pebbles, but with the help of 200 employees in our factory in China, the growth figures for the product are staggering.
Expansion into Europe came in 2003 following a chance meeting with a UK-based interior design entrepreneur at the High Point Convention, in North Carolina. His skills assisted in the development of new products and colourways helping the company's sales soar. The products have revived the flagging rug industry in the UK and sales are now booming in the Dutch, German, French and South African markets. However, colour palettes were adapted to suit European taste which is quite different to the autumnal colours favoured by our US customers. Dreamweavers® rugs and matching cushions have since made an appearance on Channel 4's Grand Designs and can be found in the living rooms of a number of well-known faces, including Katy Perry and Bill Clinton.